Boots On The Ground The Key To Finding The True Price
It sure makes for interesting headlines.
But don’t ever believe those exorbitant ticket prices for major events you see on social media and in media reports for major events.
The Super Bowl is always a prime target for the press and Super Bowl LIV ticket prices – according to the media – are higher than Kansas City Chiefs fans are for their team being in the game for the first time since winning it all in Super Bowl IV.
Tickets on the secondary market are going as high as $9,000 with the average resale price being $8,100, according to Ticket IQ, a website that keeps track of such things.
But what is the real price of a Super Bowl ticket?
That you won’t know until you get to the game.
This is because the actual ticket prices are not determined by ticket brokers in advance. They are determined by fans who are at the venue. They are the ones who control the action, and only those there with them truly know what it takes to get inside the stadium.
The situation is as simply as economics 101 – it’s supply and demand. And nobody knows the supply and demand situation until the day of the Super Bowl. If the supply is more than the demand, then the ticket prices go down. If the demand is greater than the supply then prices will be at a premium.
But you don’t know that until you get boots on the ground.
The NFL doesn’t release the face value of the tickets but I had a chance to get one for Super Bowl XXXVII and it was more than $500. I decided – without much thought – that was too much money to spend for one game. The face value of Super Bowl LIV is somewhere around $1,000.
If you want go to the Super Bowl – or any major event or even a concert – you’re far better off to get to the event and check out the ticket prices on site. Be savvy and don’t jump at the first person you come across.
Also be careful of scams. Do your homework. Research what the tickets look like, check the date on the ticket being offered and have a printout of the stadium’s seating so you know exactly what section you’ll be sitting in if you buy. Every ticket is on the 50-yard-line when somebody is selling.
Just as important, pick the right people to talk to; for example, seek out a father with a kid whose wife maybe couldn’t make it at the last minute. There are definitely people out there looking to make a (big) buck and there are others who legitimately have an extra ticket to sell to the game.
Whatever you do, don’t get the ticket through a broker in advance. Wait until you get to the game. You can always check their websites at the event and for fun, see how far those prices fall on game day.