The initial proposal calls for a hotel and a a “tabletop” above the G10 garage for tailgating, restaurants retail and entertainment. The G10 parking lot, right next to Neyland Stadium, is one of the top tailgating spot for UT fans before Vols games. So, too, is the area on the river where the houseboats tie up in what is known as the Volunteer Navy.
“Innovation is at the forefront of everything we do,” Athletics Director Danny White said. “The ideation of this new Neyland Entertainment District exemplifies that mindset. This is a massive project that has the potential to positively impact our entire city. This is a year-round destination that not only enhances our gamedays but also elevates the everyday academic experience of our entire student body and campus community year-round.”
Knoxville’s waterfront in this area does not have much retail development. There is the popular Calhoun’s on the Water and a walking and bike path known as the Neyland Greenway and River Mountain Park.
“Neyland Stadium has always been known for having one of the best gameday environments in college football,” UT Chancellor Donde Plowman said. “We love to welcome Vol Nation to campus on Saturdays in the fall. This project has the potential to create a year-round destination that engages the Tennessee River waterfront and enhances the campus and our community.”
“This public-private partnership opportunity will enhance the look and atmosphere of Neyland Stadium and the Knoxville campus while creating an additional destination for the city of Knoxville, all without state funding,” University of Tennessee President Randy Boyd said.
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