Organic Seltzer Comes In Three Flavors: Cucumber Lime, Spicy Pineapple & Pear Punch
It is the first national USDA certified organic hard seltzer and will be in supermarkets and other distribution points this month. It comes in three flavors: cucumber lime, spicy pineapple and peach pear. It will available in 12-pack 12oz cans, 24-pack 12oz cans, and a 25oz can wherever Michelob ULTRA is sold.
A second variety pack and additional flavors will be available later this year.
It has zero carbs, zero sugar, 80 calories and is filtered six times to remove impurities.
“We’re kicking off 2021 in a big way by bringing an innovative, first-of-its-kind organic option to the hard seltzer category for those who enjoy clean and refreshing flavors,” said Ricardo Marques, Global Vice President of Michelob ULTRA.
“We believe that Michelob ULTRA is uniquely positioned to win in the hard seltzer segment, not only because it’s one of the hottest brands in the country, but also because it has unmatched equity as a high-quality brand. This is just the beginning of an exciting, action-packed year from Michelob ULTRA, and we couldn’t be more excited.”
In a press release, the company stated, “, Michelob ULTRA is entering the growing hard seltzer category with a premium, refreshing option that is free of artificial aftertaste. This offering caters to the more mature hard seltzer lover, ages 35-54 years old, who is driving half of growth in the hard seltzer segment.”
To support the new products, Michelob ULTRA Organic Seltzer is releasing a “As Real As It Tastes” national advertising campaign on TV, OOH, digital, radio and social media.