Excellent Marketing Makes Tostitos The Top Chip For House Parties
It’s like my team throwing an interception on the goal line – it’s a momentum changer.
That’s because I don’t like Tostitos. I don’t like the look of them or the taste of them.
Tostitos tortilla chips are pale, thin and have no flavor. You can do much better with just about any tortilla chip on the supermarket or convenience store shelf – any of the chips from Trader Joe’s blow these away, for example – yet Tostitos is the most popular chip people bring to house & game-watching parties.
This is because Americans favor familiarity over flavor. They go with what they know, what they see all the time. And in this area, I stand up and applaude Tostitos as if my team just scored a touchdown.
Tostitos marketing has succeeded where its actual products have failed. And in America, that’s often the recipe to success. As someone who also does Public Relations and marketing in addition to writing this blog, it’s something I respect and admire.
It advertises the chips during football games, sponsors a college bowl game (which hosts the College Football Playoffs, a big exposure bonus) and has people falling all over themselves to make videos for its Super Bowl ad.
Which it then markets to a, well, hungry, public.
Back to the house party. Sometimes, people also break out a jar of Tostitos dip. The salsa is bland but the worst is the cheese dip. It looks and tastes like that awful goo they put on nachos in ballparks. Tostitos claims on the label that it’s made with “real” cheese but it’s not real good cheese.
Still, people bring Tostitos products to house parties by the armload. I never open them if they don’t so I always wind up having a bag or two sitting around the place. The advantage here is that I can always bring them out for the next party.
While I, of course, eat other chips.